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Stacy Orsborn & Stasi Grenfell

Co-Founders of VICTRESS MVMT

 UPLVL partnered with Stacy Orsborn and Stasi Grenfell, the Co-Founders of VICTRESS MVMT — a strength training franchise catering to women in all stages of life including young adult, prenatal, postpartum and menopause — to increase brand awareness of the Victress franchise, and amplify their brand awareness and credibility. With credentials and backgrounds in Certified Personal Training, Menopause Specialist, Birth Doula and business management, Stacy and Stasi built VICTRESS to support strong women both in the gym and in entrepreneurship.

 

Within the first 3 months, UPLVL secured national media exposure for both Stacy and Stasi, highlighting the VICTRESS franchise and their expertise in the health and business spaces. UPLVL leveraged their dual sets of skills to secure coverage in both industries, and put VICTRESS on the map in the crowded health and fitness space.

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Highlights:​

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  • Secured 6 articles in Month 1 alone, totaling 151 Million impressions

  • 27 Media hits secured in the first 4 months

  • Coverage in top-tier outlets including: Forbes, Yahoo!, Well+Good, Fit & Well, Women’s Health

  • Podcast placements in top 1-10% shows including: The Postpartum Coach, Mother Wit, Kat Khatibi Podcast, Balanced Wellness

UPLVL amplified VICTRESS across the U.S., positioning the franchise as a leading strength training facility for women through every stage of life and highlighting the franchise opportunity, attracting franchise prospects.

Services Offered:​

  • Publications

  • Podcasts

  • TV

  • Thought-Leadership

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