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Caitlin Spears
CEO & Founder of Complete By Caitlin
Caitlin Spears is a Certified Health & Nutrition Coach, Wellness Influencer, Model
UPLVL partnered with Caitlin Spears, CEO & Founder of Complete By Caitlin to increase her brand awareness, establish her credibility in the health and wellness space, and amplify her partnership with the AI fitness app, Actually Healthy. As a professional model who suffered from disordered eating, Caitlin got certified in Holistic Health and launched her business to support women in their holistic health journey.
Within 6 months, Caitlin Spears received national recognition for her expertise in holistic health and fitness. Throughout her campaign, UPLVL leverages her credentials in nutrition and fitness, as well as her impactful back story — being rejected from America’s Next Top Model at the age of 18, to pursuing a professional modeling career and becoming an entrepreneur — to position her as a wellness expert in the media.
Highlights:
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40+ media hits within 6 months
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Magazine cover shoot, runway event, and award given by Wonder Woman Initiative
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Coverage in top-tier outlets including: Homes & Gardens, AARP, Yahoo!, New York Post, Fox News, Thrillist, Woman & Home
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20+ podcast placements in top 1-10% shows including: What Fulfills You, Courageous Wellness, Zen Business, Sisterhood of Sweat, Manifestation Mama, The Gratitude Podcast, Matter Over Mind
UPLVL generated substantial buzz around Caitlin’s brand in the saturated health coaching space, and generated sign-ups for her partnership with AI fitness app, Actually Healthy. Caitlin’s publication features boosted website traffic, and her podcast interviews connected with aligned ideal clients.